Work with me
AI does the routing.People keep the judgement.
That idea runs through all of Benjamin's work. He applies it at three scales, to companies, to the people who run them and to rooms, and runs every one of them on his own businesses first.
For companies
Put AI into how your company runs.
Through Firstpress.ai, Benjamin works with DTC and growth-stage brands on two things. AI visibility: making your brand the answer when a buyer asks ChatGPT, Claude, Perplexity, Gemini or Google AI Overviews, measured before and after. AI operations: the briefings, agents and automations that take reporting and routing off your team.
It starts with an assessment, not a pitch: where you stand in AI answers today, and which parts of your operation are worth automating first. Benjamin does the work himself, so engagements stay hands-on.
How company work runs
Operator judgement, embedded delivery and the technical range to make change stick.
Built on Claude, Claude Code, Codex, the OpenAI APIs, Shopify, Klaviyo and GA4.
- 01Frame the commercial problem
Connect operational friction to revenue, margin or customer experience, using experience across DTC, ecommerce, lifecycle, retail and growth.
- 02Sit with the people doing the work
Learn the data, the exceptions, the incentives and how the team actually operates, before designing anything.
- 03Ship the change
The right mix of product change, process redesign, agents and plain automation. A tool nobody adopts is a failed build, so adoption is the spec.
- 04Measure and hand over
Measure the commercial result, refine with the team, and leave a system they run without him.
For founders and operators
Get your own AI setup working.
Most people use AI like a smarter search box. The ones getting real time back have done something different: they've given the model their context, and handed it the routing.
I coach founders, executives and senior operators one-to-one to build that for themselves. Over a few weeks we set up the files every AI session reads first (what you're working on, what you've decided, how you write), a morning briefing pulled from your own tools, and one agent doing a real job in your week. If you're moving into a role where AI fluency is now the job, we build around that role.
It's the setup I run every day, adapted to yours.
- Founders and CEOs
- Executives and functional heads
- Senior operators stepping into AI-heavy roles
For teams and events
Workshops and talks.
Half-day and full-day sessions for leadership teams on putting AI into daily operations, plus talks and panels on AI search and DTC.