On stage, on air,on the record.

Panel / Klaviyo Asia HQ opening, Singapore / 13 Aug 2026

The personalisation paradox

With Castlery and Accenture Song, moderated by Klaviyo.

• Personalisation isn't a data problem. Brands hold more customer data than ever, and customers feel less known.
• Discovery is moving to AI assistants, and a brand is either in the answer or it isn't.

“Customers are asking AI, for example, 'What's the best desk out there?' Your brand is either there, or it's not.”

Quoted by Klaviyo

Code Riff podcast / Podcast, S1 E12, 66 min / 10 Sep 2026

Running a business on two AI agents and four text files

With Eric Tan and Yaohong Ch'ng.

• Stop writing better prompts; work on what the model already knows about you. Four plain files every session reads first.
• Two always-on agents, one for the house and one for the business, that brief him at 8am and pull Shopify data daily.
• A roadshow POS built in days: checkout cut from about 15 minutes to about 2.
• The trap: AI makes building so easy that building replaces doing.

“Stop working on prompts, but rather work on what the model already knows about you when you sit down.”

Benjamin Huang

Customer story and video interview / Klaviyo

How Omnidesk got 63x ROI on WhatsApp

Klaviyo's case study and filmed interview on the lifecycle and WhatsApp programme Omnidesk ran with Jumpstart Commerce under Benjamin: 63x ROI in 5 months, 70% of attributed revenue from flows.